11 November 2025
Hidden Gems in the UK: 10 Lesser-Known Holiday Spots You’ll Actually Love
While famous cities and tourist hotspots often steal the spotlight, the UK is full of quieter, character-rich destinations that are just waiting to be explored. These hidden gems offer something a little different; think unspoilt coastlines, historic market towns, and peaceful countryside retreats.
At Roberts Holidays, we specialise in uncovering these underrated UK holiday destinations. Our comfortable, well-organised coach holidays take you off the beaten track and into the heart of places that many travellers miss.
10 Hidden Gems in the UK You’ll Actually Love1. Ludlow, Shropshire
This medieval market town is bursting with history and charm. Wander cobbled streets, explore the dramatic Ludlow Castle, and enjoy local food at one of the town’s many independent eateries.
2. Rye, East Sussex
With its crooked half-timbered houses and cobbled lanes, Rye feels like stepping back in time. The town’s rich literary history and views over Romney Marsh make it a relaxing yet fascinating spot to explore.
3. Lavenham, Suffolk
Famous for its medieval buildings and crooked houses, Lavenham is one of the best-preserved villages in England. It’s quiet, quirky, and incredibly photogenic, perfect for a peaceful coach holiday.
4. Portmeirion, Wales
This whimsical Italian-style village on the North Wales coast is unlike anywhere else in the UK. With colourful buildings, woodlands, and coastal views, Portmeirion offers a truly unique escape.
5. Robin Hood’s Bay, North Yorkshire
A former smuggling village clinging to the cliffs, Robin Hood’s Bay offers winding alleyways, fossil-filled beaches, and spectacular sea views, a coastal gem often overshadowed by nearby Whitby.
6. St. Mawes, Cornwall
A serene fishing village nestled on the Roseland Peninsula, St. Mawes offers scenic ferry rides, castle ruins, and gentle harbourside walks. A great alternative to busier Cornish destinations.
7. Alnwick, Northumberland
Home to Alnwick Castle and the magical Alnwick Garden, this town blends rich history with floral beauty. Despite its appeal, it remains a peaceful spot ideal for coach travellers seeking something special.
8. Ullapool, Scottish Highlands
A true escape, Ullapool is a small port town surrounded by dramatic Highland scenery. It’s a perfect base for exploring the rugged northwest coast and soaking in the serenity of Scotland.
9. Ironbridge, Shropshire
Birthplace of the Industrial Revolution, Ironbridge is now a tranquil UNESCO World Heritage Site. Stroll across the famous bridge and explore fascinating museums along the River Severn.
10. Ely, Cambridgeshire
This riverside city boasts a spectacular cathedral, independent shops, and peaceful waterside walks. It’s compact, friendly, and filled with charm, ideal for a relaxing break.
Exploring These Hidden Gems with Roberts Holidays
At Roberts Holidays, we love helping travellers discover unusual places to visit in the UK without the stress of planning. Our hidden gems UK holidays are carefully crafted to offer comfort, great value, and unforgettable experiences.
When you travel with us, you enjoy:
- Comfortable coach journeys with convenient pick-up points
- Expertly planned itineraries to uncover lesser-known locations
- Sociable group settings with likeminded travellers
- Stress-free booking with help from our friendly team
Whether you’re craving peace and quiet, cultural discovery, or simply something new, our coach holidays take you there with ease.
Enquire Today to start planning your next escape to one of Britain’s best-kept secrets.